Founded in Barcelona, Go PopUp applies an Airbnb-style model to the retail, experiential marketing, and brand-event sectors, enabling companies to book temporary spaces for launches, activations, and immersive campaigns. The company combines its booking platform with an in-house creative agency that offers strategy, production, and retail positioning services. It currently runs listings in 22 cities across 13 countries and counts more than 3,000 active spaces on its platform. Go PopUp reported a 149 % year-over-year revenue increase in its most recent fiscal year and is already profitable, according to co-founder Michelle Felip. Management aims to double both revenue and active spaces by 2026, targeting over 6,000 listings and a 200 % YoY growth rate. The business has powered high-profile projects such as Pop Mart’s Spanish debut, EcoFiltro’s expansion, and the launch of Lionel Messi’s new beverage. Backed operationally by Atomic4VC, the firm positions itself to become the go-to solution for brands wanting to open a pop-up anywhere in the world within days.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2025