GOAT Group operates an online marketplace focused on sneakers, with apparel and accessories as adjacent categories. Founded in 2015, the company reported $2 billion in gross merchandise value over the past year. GOAT delivers to more than 30 million customers across 170 countries. Its valuation more than doubled to $3.7 billion in the latest round from $1.8 billion a year earlier. The company plans to use the proceeds to grow its sneaker business as well as its apparel and accessories units and to expand its global footprint. Competitors include eBay and StockX. GOAT Group operates a global platform that began in 2015 focused on the sneaker market and has expanded into apparel and accessories from select emerging, contemporary and iconic brands. The company runs 13 physical locations across the U.S., Asia and Europe, including distribution and authentication centers. GOAT ships products to 170 international markets and is delivering products to over 30 million members across 170 countries. Its platform features over 350 brands across sneakers, apparel and accessories. The company intends to use new funding to accelerate growth across its product categories and geographies. GOAT is led by CEO Eddy Lu. GOAT Group operates an online marketplace for secondary-market sneakers and retail, known for authenticating product through a ship-to-verify model it pioneered in 2015. The company acquired Flight Club and is pushing into physical in-store experiences to build an omnichannel offering. GOAT said it will use the Foot Locker investment to accelerate global operations and expand its omnichannel experience and technologies. The platform reports more than 12 million active users, roughly 150,000 vendors, and about 750,000 sneaker listings; headcount has grown to more than 600 employees from 200 a year earlier. In 2018 several top sellers on GOAT sold more than $10 million worth of sneakers, up from $2 million in 2017. Since launching in 2015 GOAT has raised $197.6 million, including a $60 million raise last year tied to the Flight Club move.

Total raised

$395M

Funding rounds

3

Latest round

Series F

Latest activity

Jun 2021