Founded in 2023 by Yash Kalra, GOAT Life operates in the ready-to-eat oats segment and targets busy consumers seeking convenient, high-protein breakfast options. The company, which rebranded from GoOAT in 2025, claims its products are free from refined sugar, preservatives, and artificial flavours. Approximately 70% of sales come through its direct-to-consumer channel, with the remainder from online marketplaces and quick-commerce platforms such as Blinkit and Swiggy Instamart. Monthly revenue has grown from about Rs 10 lakh to nearly Rs 65 lakh over the past few months, helped by founder-led marketing campaigns and limited-edition drops. With the fresh capital, GOAT Life plans to deepen distribution on quick-commerce platforms, introduce new flavours, and scale its supply-chain operations. The startup is also evaluating adjacent product lines like protein cookies and powders to broaden its breakfast-focused portfolio. Competitors include MiHeSo, Pintola, Alpino, Supertums, and True Elements.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2026