GoChime matches commercial intent expressed on social networks with relevant brand promotions and routes those offers to brand loyalists to engage potential customers. The platform surfaces promotions to “Chimers,” who evaluate relevance and can pass offers along in exchange for incentives such as discounts or coupons. Chimers earn a reputation score based on professionalism, information sufficiency, and relevancy; top scorers act as prominent social-media brand influencers. Co-founders Matt Walters, Josh Emert, and Austin Evarts position the product as a form of direct marketing for social that aims to save consumers time and money. The company reports click-through rates and conversion rates that far exceed traditional advertising options, though it is still working out its business model. GoChime is a graduate of the 2011 TechStars Seattle program and has begun monetization efforts by connecting brands with influencers.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2011