GoFluo is an Antwerp-based apparel brand that created a fashion-forward category of reflective safety vests ('bodyglowers') and related accessories. Founder and CEO Julie Vets has grown the business to seven employees, selling 160,000 bodyglowers, achieving 30% growth and generating €2M in revenue last year. The brand is active in 15 countries through a network of 500 dealers and has retail partnerships including A.S. Adventure, Globetrotter, Marathon Sports and Title Nine. Its product range includes dog reflectors (doggyglower), which was featured by Oprah, and various accessories beyond bike gear. This autumn GoFluo will launch a running collection to enter the running and athleisure segment and broaden its addressable market to runners, dog owners and employers buying for commuting employees. The company plans to use the new funding to accelerate internationalization and diversify into new segments.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2025