Goldcast provides a platform for B2B field and event marketers to host interactive virtual and hybrid events that are more like show experiences and drive revenue by providing rich post-event insights. The platform allows integration with existing marketing automation and CRMs to track all attendee activity and monitor pipeline contribution. Customers include Drift, Microsoft Github, Intuit, Hootsuite, Salesloft, Toast, ThoughtSpot, Lattice, and Autodesk. Goldcast is led by CEO Palash Soni and is based in Boston, MA. It raised $28M in a Series A led by WestBridge Capital, bringing total funding to $40M. The company intends to use the proceeds to develop product use cases, make key hires to expand its leadership team, and invest in marketing community initiatives. Goldcast provides an end-to-end platform for B2B marketers to produce virtual and hybrid events and to track event-driven pipeline impact. Its technology combines event production resources with data analytics integrations and workflows that capture the attendee journey from registration through the end of an event. The platform surfaces account-based insights and feeds engagement data into CRMs like HubSpot so sales teams can model how events drive pipeline. Goldcast launched its product in January 2021 after being founded in June 2020 by Palash Soni and two Harvard Business School classmates. The company reached 100 customers and reported revenue growth of 50%–150% quarter over quarter during the prior 12 months; customers include Drift, Salesloft, Attentive, Weave, Toast, Avalara and Microsoft GitHub. Management plans to use new capital to grow the customer base and accelerate product development to pursue larger customers and larger in-person or hybrid conferences.

Total raised

$38M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2022