Goldenset Collective launched out of stealth to make equity investments in digital creators, exchanging capital for a percentage of creators' revenue (brand deals and on-platform monetization). The company was founded by Darren Lachtman and Nick Millman, who previously founded Niche (acquired by Twitter for over $50 million) and Brat. Goldenset has deployed roughly $1 million to seven creators so far and offers services including LLC and corporate formation, two years of accounting and tax advisory, payroll, legal support, PR, and business strategy consulting. Under its sample contracts, creators defer revenue-share payments for a year unless they hit a gross revenue threshold earlier, and agreements include multiple termination options tied to returns, repayment, or time limits. The startup emphasizes equity rather than debt financing and positions creators as founders of high-growth businesses rather than ad-hoc influencers. The team says its model differs from traditional VC and from other creator-investment firms that buy catalog ad revenue.

Total raised

$10M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2023