Good Dog is a marketplace that pre-vets breeders, shelters and rescues, centralizing the dog-search process for prospective owners. The platform educates people about dog care and suitability, lets users search by location, shelter or breed, and showcases profiles from trusted, vetted providers. Before adding a source, Good Dog applies proprietary standards and an advisory team’s criteria to ensure each source meets health, socialization and housing requirements. The company already showcases pups from more than 1,000 responsible sources across the U.S. Good Dog’s business model charges a fee of around $100 when a user decides to purchase a dog; it does not charge breeders, shelters or rescues, and providers cannot pay to be featured. Co-founders Lauren McDevitt and Josh Wais, former early Jet employees, launched the company to "connect good with good" within the $72 billion pet market.

Total raised

$7M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2019