Good Good is an Icelandic consumer food brand focused on no added sugar and low‑carb breakfast and brunch products, including jams, spreads, keto bars, syrups, baking mixes and natural sweeteners. The company recently launched a low‑carb Peanut Butter (2 g net carbs per serving) that is non‑GMO, gluten‑free, keto and diabetes‑friendly. Good Good reported rapid retail expansion, including placement of jams and spreads into 3,500 Walmart locations, and distribution in 36 countries at 10,000+ retail locations as well as online on Amazon and its own site. Since founding, the company says revenue has more than doubled each year. Recent hires have expanded the team in Iceland, the U.S., and the Netherlands. The company plans to use new resources to further develop products, scale marketing, grow online sales, and expand in the U.S. and other foreign markets. Good Good, founded in 2015 by Gardar Stefansson, Agnar Lemacks and Johann Kristjansson, makes diabetic-friendly sweet products using natural ingredients. Its product roster includes multiple flavors of jams and spreads, keto bars, syrups, natural sweeteners and recently a Pancake & Waffle Mix. The brand is distributed globally in over 8,500 physical retail locations and through online retailers including Amazon.com and Walmart.com, as well as its own website. The company intends to scale production and pursue new product innovation with the fresh funding. Management is also focused on developing both online and offline sales channels to grow reach and availability. No revenue or profitability figures were disclosed in the article.

Total raised

$22M

Funding rounds

2

Latest round

Series B

Latest activity

May 2022