Goodbuy offers a white-label marketplace platform that connects credit union members with local small business account holders, enabling members to save up to 20% at participating businesses while helping credit unions grow deposits and non-interest income. The company has registered as a credit union service organization (CUSO), which facilitates investment and partnership from credit unions. Goodbuy has run a proof-of-concept deployment with WSECU and received an industry award in 2024. Its strategic investors are four credit unions that participated in the $1 million seed round, and One Washington Financial's principal, Scott Daukas, joined the company's board. The CUSO designation requires Goodbuy to derive at least half its business from credit unions, which aligns its product-market fit but also concentrates its customer base. Goodbuy is an early-stage startup focused on scaling within the credit union movement.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2026