Goodlord is a London-based proptech company founded in 2014 that offers cloud-based software to help estate agents, landlords and tenants manage the rental process. Its platform manages the entire letting process—from referencing to contract generation—through a single interface. The company has expanded its product offering to include insurances, utility switching, void management, and rent collection. Goodlord says it doubled its revenue in 2021, has supported more than 1M landlords and tenants across the UK, processed over £1bn in payments, and employs more than 300 people. The company plans to use the new investment to accelerate growth, expand its product portfolio and services, pursue strategic acquisitions in the UK and beyond, and increase headcount in product and engineering. It will also launch a tech academy to support career development of entry-level developers through mentoring and work experience. Goodlord provides a cloud-based SaaS platform that digitizes the rental move-in process, including e-signatures, rent collection and a tenant dashboard. The product targets letting agents, landlords and tenants and integrates embedded fintech features such as dedicated tenant bank account numbers via a partnership with Modulr. Goodlord highlights future opportunities to expand post-move-in services (for example utilities setup and switching) and to capture more value from the rental lifecycle. The company has recently rebuilt leadership with a new CEO and CTO and paused a large refactor in favor of customer-driven engineering choices. Goodlord plans to use new capital to invest in engineering, product and customer-facing teams. The business grew its headcount from 47 to 97 employees last year after layoffs in early 2018 and currently has open positions. Goodlord offers a Software-as-a-Service platform that digitizes the moving-in and rental administration process for letting agents, landlords and tenants, including e-signatures and online rent collection. The company also sells landlord insurance and has been developing related products such as rental guarantees and "tenant passports." If scaled, Goodlord aims to enable tenants to carry rental transaction histories and landlord references between properties. Founded in 2014 and based in London, the business has undergone recent leadership and operational changes amid a turnaround effort. It reduced headcount by nearly 40 employees earlier in the year and appointed William Reeve as CEO and Donovan Frew as CTO. Goodlord plans to use new funding to build new products, grow its customer base, and invest further in its proprietary technology to make renting simpler and more transparent. Goodlord offers a white‑label Software‑as‑a‑Service platform that digitizes the moving‑in process for rental properties, including e‑signatures and online rent payments. The platform handles transactional flows and aims to act as the ‘transactional architecture’ behind rental transactions, taking payments and integrating add‑on financial services. Goodlord already sells landlord insurance and is introducing services such as rental guarantees and “tenant passports” to carry rental histories and references between properties. Its SaaS is designed to support traditional high‑street letting agents as well as online agents rather than displacing them. The company supplies its platform to 355 estate agencies nationwide, including Sothebys, Strutt & Parker, Life Residential and RE/MAX. Goodlord positions itself at the intersection of property and fintech by embedding financial services into the rental workflow. goodlord is a London-based cloud rental platform whose app connects tenants, landlords and letting agents to streamline lettings transactions. The company says the service creates transparency in a market it views as "barely regulated" and aims to make renting more efficient for tenants and agents. goodlord plans to use the £2 million in new funding to hire more staff and build out its software, adding features including insurance and credit-referencing services. It plans to release an app specifically for tenants later in the year and to pilot services in other European countries. About 200 letting agents already use the platform and the company aims to have 10% of UK letting agents using it by the end of 2016. Founded in 2014, goodlord previously raised an undisclosed amount from angel investors in 2015.

Total raised

$69M

Funding rounds

5

Latest round

Equity

Latest activity

Mar 2022