Goody is a mobile-first gift-giving app launched in December 2020 that lets senders choose curated gifts without needing size details while recipients can swap or select alternatives. The company also offers a B2B product, Goody+, which launched in April and has been used by more than 1,000 companies. Goody combines a consumer app and a desktop tool; those products saw 5,000% growth during Q2–Q3 2021 and gift volume grew 615% in September and October. The team has added features such as a gamified birthday request flow where users earn points, and plans include expanding product features, brand partnerships and corporate-gifting services. Goody is focused on expanding beyond the U.S., with SoftBank citing plans to help scale into Latin America and other countries. Financially the company has raised roughly $32 million in recent rounds to fund near-term expansion and holiday scaling. Goody’s mobile app lets senders browse hundreds of brands and products, pick a gift, and send it by entering the recipient’s phone number; recipients receive a text, click a link to accept and customize options, and provide a shipping address. The app launched in mid-December 2020 and does not require recipients to download an app. It works with a couple dozen brand partners — many direct-to-consumer companies — and lets users filter gifts by occasion or specific needs. Goody operates a revenue-share model with brand partners in which its cut increases the more sales it drives. The company has facilitated around 10,000 gifts to date, was founded in March 2020, and has a team of nine full-time employees based in Miami and elsewhere. Goody is rolling out free “IOU” gifts, plans a calendar integration to track important occasions, and ran a Times Square billboard ahead of Valentine’s Day to boost user growth.

Total raised

$19M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2021