Goop is a lifestyle brand and digital property founded by Gwyneth Paltrow that publishes content on fashion, travel, and beauty while increasingly generating revenue through commerce. Paltrow serves as the company’s creative director and CEO. The business emphasizes "contextual commerce," selling apparel, skincare, vitamins, bath products and other goods alongside editorial content. Goop says it has tripled its revenue each of the past two years, though it did not disclose specific sales figures. The company has faced controversy and accusations of false advertising over some wellness product claims. Goop plans continued international expansion—its commerce business recently launched in Canada and it expects to ship to Europe by the end of the year—and may introduce new product lines such as home furnishings. Goop is actress Gwyneth Paltrow’s lifestyle brand and website. The company operates as a lifestyle-focused brand and digital publication. Goop has raised more than $10 million in a Series B financing. Investors in the round included New Enterprise Associates, Felix Capital and 14W Venture Partners. A spokesperson for Goop confirmed the funding.

Total raised

$60M

Funding rounds

2

Latest round

Series C

Latest activity

Mar 2018