Gooten is a NYC-based technology and fulfillment company that provides order management systems to power on-demand production. Founded in 2015, its platform gives clients the flexibility to grow and manage a global network of production partners and distribute orders using dynamic, configurable rules. Brands can tap Gooten’s fulfillment network of more than 250 product types and 90 manufacturing facilities globally. The company powers on-demand listings for more than 10,000 businesses. Gooten is globally distributed with teams across North America, Europe and South America. It recently completed a financing to support continued growth and expansion. Gooten provides a cloud-native order management system that powers on-demand production and is supported by its Global Managed Fulfillment Network of more than 90 manufacturing facilities. Its enterprise-grade OMS offers customizable business rules and serves customers ranging from Fortune 100 retailers to global creator and merchandising platforms and independent brands. The platform currently powers over 10,000 businesses. Leadership includes CEO Brian Rainey and President Maddy Alcala. Gooten plans to expand international capabilities with new fulfillment partnerships in Korea, Japan, India, Latin America, Brazil, and Western Europe. The company also intends to enhance its suite of technology tools and services to help customers streamline order management operations. Gooten delivers on-demand, print-on-demand manufacturing and a smart supply-chain solution that lets merchants outsource production and fulfillment. Its platform aims to reduce inventory waste and over-production for brands and retailers. The company has processed over 4 million orders in the last 18 months and employs more than 100 people. Gooten raised $15 million in combined primary equity and debt to support continued growth and global expansion. Management is focusing on scaling merchant and enterprise retail services under newly promoted President Maddy Alcala, who will oversee marketing, sales, and company strategy. Gooten, formerly Makeable, provides custom print fulfillment via an intuitive API, JavaScript and native iOS/Android SDKs, a Shopify app, and B2B direct sales of merchandise and promotional products. The company announced a rebrand and management change, appointing Brian Rainey as CEO and naming Micah Smith as Co‑Founder and CTO. Leadership says the new team has reduced the company’s burn rate and refocused the business strategy to support continued growth. Gooten reported it fulfilled its one millionth order following a strong 2015 holiday season. The company emphasizes enhancing its core offerings for white‑labeled print sales and automated fulfillment. Recent financing and management changes are presented as steps to capitalize on the e‑commerce fulfillment market opportunity.

Total raised

$31M

Funding rounds

5

Latest round

Debt Financing

Latest activity

Nov 2023