Founded in 2016, 构美 began as an influencer incubation agency and has pivoted into a technology-driven new-traffic service provider for brands, focusing on livestream e-commerce and digital product planning. Its core offerings include online sales operations, technical solutions, content and digital marketing, and standardized product planning powered by its proprietary Tiange (天鸽) data platform. The company reports an IT team of 30+ staff and R&D investment accounting for roughly 15–20% of spending to support consumer-insight analytics and rapid product iteration. 构美 works with 10+ brands on Douyin, concentrating on fashion clients such as Taipingbird Group, UR, and others; partner monthly sales are typically above RMB30M, with UR reaching about RMB100M. In 2021 it ran deep Douyin collaborations with 5–6 brands that generated about RMB2 billion in annual sales, and today its brand-store GMV vs. influencer GMV split is roughly 6:4. The company says it has been profitable and plans to grow to about RMB50 billion annual GMV by adding mid-and-long-tail brand partners, strengthening supply-chain responsiveness, and increasing investment in marketing, cloud-map analysis, and new-product seeding; it has not yet launched any overseas expansion.

Total raised

$15M

Funding rounds

1

Latest round

Series B

Latest activity

May 2022