Gr4vy is a cloud-based IaaS payments platform led by founder and CEO John Lunn. Its no-code rules engine gives businesses access to 100+ payment methods and anti-fraud providers worldwide through a single integration. Merchants can personalize checkout experiences, create dynamic routing and retry rules, tokenize transactions, and migrate data between providers. The company is PCI DSS Level 1 compliant, PSP-agnostic and offers dedicated cloud instances for resilience, redundancy and performance. Gr4vy will use the recent multi-million dollar investment from W23 to further growth within Australia and the APAC region. It has a multi-year partnership with Woolworths Group that powers the Wpay payment platform and has previously raised $27.2M in total funding. Gr4vy operates a cloud-native payment orchestration platform (POP) and offers Instances, a product that provides merchants infrastructure in the cloud. The startup launched in the U.S. last year and positions itself as a faster alternative to merchants building their own orchestration systems. Gr4vy has formed partnerships with GoCardless, Banked and Akoova to expand payment integrations. The company says the pandemic accelerated demand for online payment infrastructure and that its platform helps merchants manage increasingly complex digital payments. Financially, the business has raised multiple rounds culminating in a Series A and extension and reports a valuation that doubled to $115 million after the latest raise. Leadership emphasizes simplifying payment infrastructure for e-commerce merchants as a core go-to-market focus. Gr4vy is a cloud-native payments company offering a payment orchestration platform (POP) that merges a cloud platform with payments infrastructure. The product lets retailers run an instance of Gr4vy on the cloud provider of their choice—or in their own data center—to manage and route payments across providers and geographies. Gr4vy positions itself as payment-service-provider agnostic, enabling merchants to mix and match providers, payment methods and routing without vendor lock-in. The platform emphasizes reduced single-point-of-failure risk, edge deployments to reduce abandoned carts and stronger local compliance, plus centralized reporting, monitoring and management. Feature highlights called out in the article include a PCI1 Certified Gr4vy vault, a universal API, an easy modern checkout and a no-code admin. The company launched amid accelerating online commerce driven by the pandemic.

Total raised

$26M

Funding rounds

3

Latest round

Series A

Latest activity

Jan 2022