Grapevine is a Boston-based social media influencer marketing platform that connects advertisers with social content creators to produce promotional content at scale. Led by co-founder and CEO Grant Deken, the company offers workflow management software and proprietary tracking and analytics to measure direct response and conversion rates from promotional content on YouTube and Instagram. Its creator network includes more than 90,000 creators who generate over 5.7 billion monthly views. Grapevine intends to use proceeds from the investment to accelerate product development and expand into new markets. The company has previously raised more than $2.4 million in venture capital from Boston Seed Capital, MassVentures and notable Boston angels. Details of the recent majority investment from Sun Seven Stars were not disclosed and the deal is expected to close later this year. Grapevine operates an on-demand platform that connects brands with a network of YouTube creators, combining marketing analytics with creator expertise to produce promotional videos. The platform lets brands review creative proposals, monitor audience analytics in real time, and track conversion metrics. Grapevine's creator network comprises more than 4,000 YouTube stars who collectively generate about 350 million views per month, with videos averaging click-through rates 50 times higher than traditional display for beauty, fashion, and lifestyle audiences. Customers cited include Groupon, NYX Cosmetics, Remington, and Walgreens. For creators, Grapevine offers product sponsorships with no exclusive agreements, enabling flexibility and creative freedom. The company is led by founder and CEO Brendan Lattrell and is based in Boston, Massachusetts. It recently raised $1.1M in seed funding.

Total raised

$1M

Funding rounds

2

Latest round

Seed

Latest activity

Feb 2015