GraphDive uses data from users who log in via Facebook Connect to analyze account activity and infer interests and key demographics such as age, income, education, and relationship status. The company currently offers three services: user segmentation, personalized recommendations, and Facebook ad targeting that finds new users similar to a business's most valuable existing users. Founders Shahram Seyedin-Noor and Sina Sohangir launched the company in 2011 and report customers including Walmart and Lyft. GraphDive has seen 10x growth in daily API usage over the past three months. Financially, it raised $2 million in new funding and previously raised a $1 million convertible note last year. Future plans include adding new platforms such as Twitter and Google+ and supporting other languages. GraphDive's flagship product, the Social API, analyzes publicly shared social media activity via tools like Facebook Connect to produce ranked user interests, inferred demographics and personalized recommendations. The company has built a Knowledge Graph that understands context around words, concepts and celebrity names to draw inferences from users' social chatter. The platform is launching on an invite-only basis and is already serving thousands of API calls per day to private beta customers in e-commerce and media. A company survey reported that 70% of GraphDive’s personalized results were rated “very relevant,” and a separate study cited that roughly 80% of Facebook users do not declare their age, supporting demand for inferred demographics. GraphDive is using its seed financing to scale its team and expand industry-specific product offerings for e-commerce, travel and media. The product is positioned to help merchants personalize shopping experiences, drive engagement and boost revenues.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2013