FindTheBest operates a data-driven comparison engine that crawls and aggregates large amounts of public, third‑party and primary-source data to present in-depth comparisons across categories (colleges, doctors, financial advisors, dog breeds, classifieds, etc.). The platform presents information in tables with filters and ratings and has added personalization by capturing explicit user data. Sources include government and trusted databases, manufacturer and vendor sites, and expert and user ratings. The company also runs a network of sites built on its proprietary data platform, including FindTheData, FindTheCompany, FindTheListing and FindTheCoupons. FindTheBest plans to use new funds to enter additional market segments, expand internationally and build out platform monetization. The company has raised a total of $17 million to date. FindTheBest is a comparison engine for large data sets used to compare items such as ski resorts, nutritional supplements, and colleges. The company is based in Santa Barbara and New York. It is expanding its engine into verticals including FindTheData (crime statistics), Nannies.com (in early testing), Plants-pedia, and Locate Grave. FindTheBest has nearly doubled in size since February and currently employs 25 people, with plans to add 15 more. The article reports Kleiner Perkins has invested in the company. FindTheBest, founded by DoubleClick cofounder Kevin O’Connor, operates a comparison engine described as “Kayak for the other thousand things.” The site lets users compare items like smartphones (filtering by reviews, price, carriers) and ski resorts (filtering by vertical drop and average snowfall). Users can edit and add data on their own, and the site is just beginning to accept direct user ratings. The product emphasizes data curation and slicing to enable deep comparisons across many verticals. The company is in a nascent stage and the article suggests that long-term success will depend on building depth of data to create a gravitational pull. No operating metrics or revenues are disclosed in the article.

Total raised

$15M

Funding rounds

3

Latest round

Series B

Latest activity

Mar 2013