Founded in 2022 by Mason Potter, Jarrod Potter, and Damian Guy, Grateful offers a digital tipping, tronc management, and worker-focused financial tool in one solution aimed at the service and hospitality sectors. The SaaS platform automates collection and fair distribution of tips while ensuring compliance with UK tronc regulations. Grateful’s system currently supports more than 50,000 users and integrates with industry partners such as Toast, EposNow, Deputy, and PayCaptain. Its vision is to modernize tipping by making the process transparent, simple, and rewarding for both businesses and frontline workers. Following the latest financing, the company plans to accelerate development of AI-driven fintech features, strengthen compliance capabilities, and expand into new geographic markets. The fresh capital also supports continued product enhancements that cater to the needs of frontline employees. Though revenue figures were not disclosed, the company positions itself as a cashless, fintech-enabled alternative to legacy tip-pooling methods.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2025