Gravy Analytics operates a mobile audience intelligence platform that identifies consumers’ passions and interests based on verified attendances at local events, venues and places of interest. The company combines geo-signal knowledge of where consumers go with its AdmitOne™ attendance verification engine to offer predictive segmentation, lifestyle and in-market buyer audience targeting and foot-traffic attribution. Its products are built on stated privacy principles. Led by CEO Jeff White, Gravy serves marketers seeking verified local-attendance and location-based audience insights. The company raised $7.7M in funding and says it will use the proceeds to expand operations. The business is based in Leesburg, Virginia.

Total raised

$8M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2017