Gravy runs a live, nightly mobile game-show in an iOS app that mixes a Price Is Right mechanic with a QVC-style shopping experience, unveiling products at 8:30 PM ET and letting price fall until items sell out. Hosts (typically local comedians) present products while players can buy at discounts that reach roughly 30–70% off; a side guessing game lets users predict sell-out price/time for a chance at a cash split (roughly $200–$300 total). At least 20% of sales are donated to charity, and about half of featured products have been donated by brands (23andMe, 3D Doodler, Tapplock among them) while Gravy subsidizes the rest. The company is not yet charging brands for the ad opportunity, instead prioritizing audience growth. Early usage metrics the company cites include 600+ players nightly, 15% week-over-week growth, and about half of sign-ups returning to watch roughly three shows per week. The team is under 20 people and is based in Madison and Minneapolis; Gravy raised $2.1M in seed funding earlier in the year.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

May 2018