Great Jones designs and sells cookware and kitchen products, having launched with pots, pans and a Dutch oven and later added baking sheets. The company is expanding into a full line of bakeware with items like a Sweetie Pie ceramic pie dish, Hot Dish casserole, Breadwinner loaf pan, Patty Cake cake pan and a new broccoli-colored Holy Sheet. Co-founder and CEO Sierra Tishgart said the company has had a busy year as consumers cook more during the pandemic and has launched services such as Potline, a recipe and advice text service. Great Jones has faced supply-chain challenges but has mitigated risk by using a variety of materials and multiple manufacturers rather than relying on a single factory. The recent funding will be used to invest in further product development and production as the company expands its assortment and distribution. Great Jones is a 10-month-old New York startup building a cookware line aimed at millennials. Its core products include a cast-iron Dutch oven, a stainless steel stock pot, a stainless sauce pot, a stainless deep sauté, and a ceramic nonstick skillet offered in a range of colorful tones. The brand positions itself as a more affordable alternative to legacy premium cookware, pricing its Dutch oven at $145 and its full introductory collection at $395. Founders Sierra Tishgart and Maddy Moelis are both 28; Tishgart was previously a food editor at New York Magazine and Moelis worked in customer insights and product management at e-commerce companies including Warby Parker and Zola. The company has captured notable press coverage in Forbes, The New York Times and Vogue. According to the article, the broader kitchen and cookware stores industry reached $17 billion in revenue last year.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2020