Greatist is a digital publisher offering health and wellness advice targeted at millennial readers, delivered with a distinctive editorial voice and grounded in reporting and research. The site has grown to 10 million unique monthly visitors, with about 50% of traffic from organic search and under 25% from social networks. Revenue grew last year from "just about zero" to profitability, and the team says it has purposefully stayed capital-efficient and bootstrappy. The company raised $4.5M in a Series A led by Floodgate, with participation from Strauss Zelnick, Andy Russell, John Gardner and David Pecker; several past investors also joined the round. Greatist has now raised a total of $8M. Management says the new capital will be used to grow audience and revenue more deliberately, to experiment with new initiatives, and to better serve users and brand partners.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2016