Green Story offers a platform that enables fashion brands to measure and communicate the environmental and social impact of their products and to make them carbon neutral by offsetting unavoidable emissions. The company combines Life Cycle Assessment (LCA) methodology with interactive data and impact visuals and a carbon offsetting platform to enrich the customer experience and support brands' sustainability narratives. Founded in 2015 and based in Utrecht, Green Story partners with hundreds of sustainable fashion brands, including PANGAIA, thredUP, Rent the Runway and Hanesbrands. By the end of 2021 the company had enabled 1.4m carbon neutral products and offset 100M+ kg, equivalent to powering 12,000 homes. Green Story aims to empower 1 billion consumers to understand their impact and make greener choices and plans to expand its communication toolkit to help brands turn sustainability into a growth driver. Financially, the company has picked up €1.1 million in funding to support growth and further build its LCA expertise.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2022