Greenbids is a French sustainable adtech start-up that uses machine learning to identify the most effective media with the lowest carbon footprint, enabling cleaner campaigns on DV360 and Xandr. The platform optimizes advertising delivery to reduce emissions without compromising campaign quality. A Scope3 report cited by the company found digital advertising generates more than 2.6 million metric tons of carbon per year across five leading economies, which underpins Greenbids' mission. The company has partnered with Scope3 to enhance its algorithms with more accurate advertising carbon data. Greenbids plans to use recent funding to grow in the UK and expand its offering to the US. Guillaume Grimbert, co-founder and CEO, says the combined tech and business expertise of the team drives the product and its environmental impact focus.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2023