Greenbox designs, develops, produces and sells children’s clothing through its e-commerce platform and third-party channels. Its in-house brands include Miss de Mode, M.I.L Boy and Jenny Bear. The company has partnered with Disney to integrate Mickey Mouse, Winnie the Pooh and Princess franchises into Greenbox-designed clothing lines sold on its website and via channels including Taobao. Greenbox has raised $18.8 million (120 million RMB) across two financing rounds from DCM and Trustbridge Partners. Founded in March 2006, the company is described as the fastest growing online children’s clothing brand in China, with sales increasing four times year-over-year over three years. Taobao sales data cited in the article place Greenbox’s in-house brands among the top three selling brands on Taobao by revenue, and the company says it intends to work with Disney on future products and lines.

Total raised

$19M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2011