GreenPark is a free mobile app built with the Unity engine that asks players to align with their favorite professional teams and compete against other fanbases in mini-games, obstacle courses, rhythm challenges and prediction contests. Players earn cosmetic swag for avatars and the product centers on head-to-head fandom competition inside themed league hubs. The company has signed partnerships with major leagues including La Liga, the NBA and the League of Legends Championship Series and plans to unveil additional league integrations in the coming weeks. GreenPark has not yet launched broadly; it was tested with several hundred esports fans and planned an early-access beta in January 2021 with about 1,000 people on the waiting list. The company plans to monetize via advertising, in-app purchases for cosmetics, and branded sponsorship experiences embedded into the game world. GreenPark employs 63 people, with the majority based in Los Angeles.

Total raised

$14M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2020