Greg is a mobile app that uses machine learning to provide personalized plant-care recommendations, primarily telling users when to water based on species, geographic location, sun exposure and window proximity. The app includes a discover feed where users share plant photos and interact with a community. Greg’s methodology is based on the UN Food & Agriculture Organization’s algorithm for estimating crop water use, and the company says every user interaction helps its AI improve. Gregarious, Inc. is a public benefit corporation with a charter focused on plant research, planetary stewardship and creating opportunities for life to thrive. Since its public launch in October 2020, Greg has reached 50,000 monthly active users; those users have added 350,000 plants across 4,000 species and logged over 2 million interactions. The app is currently iOS-only, the remote team has 11 members, and the company plans to hire a head of Brand and multiple engineers. Greg offers a subscription tier, Super Greg, with pricing at $6.50 per month, $2.50 per month annually, or a $49.99 lifetime option.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

May 2021