GreyHounders is a Madrid-based eyewear brand that sells prescription glasses online using technology to broaden access to quality optics. The company disintermediates the traditional optical production chain to lower costs, enabling it to offer high-quality frames and lenses manufactured nationally at competitive prices. Its model includes exclusive designs and augmented reality tools that let customers try products remotely. GreyHounders aims to open physical presence in two new cities, triple its 2021 revenue, and strengthen its brand to become a leader in online prescription-glasses sales in Spain. The company recently closed a €500,000 venture round and previously raised €200,000 in an earlier round led by G8I, Metxa Inversiones and public financing. It is preparing a new funding round while continuing to close alliances with sector experts. GreyHounders Glasses is a Spanish startup that sells prescription eyewear through a fully digital platform. It aims to democratize the optical sector by eliminating intermediaries and offering exclusive designs at prices under €80. The service features an augmented-reality virtual try-on, home product testing, and a nationwide network of ophthalmologists who provide free eye exams. Founded by Marta Frenna, Marco Resino and Juanjo Ruano in 2018 and launched in August 2018, the project started inside Demium Startups and was accelerated by Barrabés Next (in a program with the Comunidad de Madrid and La Nave) and later by METXA. As of the article date the company had surpassed 1,000 customers and planned to quadruple the number of orders in 2020. The startup positions itself as Spain's first fully online optical retailer.

Total raised

$1M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2022