Grifin offers an app that automatically invests in brands where users shop, originally branded as “Stock Where You Shop” and evolved in 2024 to an adaptive model that automatically invests $1 from transactions into related stocks. Users can manually adjust investment amounts and the company supplements investing with daily educational content to build financial literacy. Grifin reports roughly 500,000 registered users, about 1 million total downloads, and 100,000 monthly active users; its internal data showed a 234% increase in spending at Walmart six months after users bought the stock. The company plans to expand its educational offerings, build an AI chatbot to summarize platform articles and answer account questions, and introduce family plans and potential budgeting tools. Grifin was founded in 2017 by Aaron Froug, Bo Starr, and Robin Froug and has raised around $22 million to date. The app’s product and growth metrics suggest its approach resonates with both older and younger women, and the company is investing in product, software engineering, and UX to support expansion.

Total raised

$11M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2025