Groove is a Salesforce-native sales engagement platform that embeds workflow automation and activity capture into sellers’ existing workflows. The company has expanded its revenue intelligence capabilities with auto-contact capture, real-time opportunity and pipeline management, and enhanced ROI reporting. Groove reports over 70,000 users and says it drives over 90% Salesforce adoption, giving reps 20% of their week back. The company grew enterprise ARR 114% in the past twelve months and lists customers including Activision, iHeartMedia, LexisNexis, New Relic, TIBCO, Veeva, and Wintrust. Groove plans to use the new funding to expand international operations and accelerate momentum in the enterprise segment. Groove provides a sales engagement platform built specifically for account executives and account-based revenue teams. Its product emphasizes ease-of-use, advanced activity capture, and cross-team collaboration, and can be configured to meet complex requirements across divisions and enterprises. The platform has been adopted by fast-growing companies and traditional enterprises including Google, Uber, Atlassian, BBVA, Veola Water and Capital One. Founded in 2014 and led by CEO Chris Rothstein, Groove is based in San Francisco and also maintains offices in San Diego and Seattle. The company raised a $12M Series A that brought total funding to $16M to date. Groove intends to use the new funds to expand operations, broaden its business reach, and accelerate development efforts.

Total raised

$57M

Funding rounds

2

Latest round

Series B

Latest activity

Oct 2021