Groover launched in 2018 to help independent artists overcome promotion barriers by letting them submit tracks directly to individual curators who provide feedback and can amplify songs. The platform has about 3,000 curators and Groover sets the price for each curator; each transaction is split 50/50 between the curator and Groover. If a curator does not listen within seven days the artist is refunded, and roughly 90% of requests receive responses within that timeframe. Founders include CEO Romain Palmieri and two co‑founders who built the service from their own music-industry experience. Groover’s business model is pay-per-submission, positioning itself as a lower-cost alternative to traditional PR while giving curators paid access to new music. The company plans product additions such as coaching and promotion resources and is focused on expanding further into the U.S., its largest market. Groover is a Parisian musician-focused platform that opens direct channels between new or undiscovered artists and music curators and industry professionals. Founded in 2018 by musicians Romain Palmieri, Dorian Perron, and Rafael Cohen, the company publicly launched in January 2019 and has built a community of more than 70,000 independent artists across 100+ countries. To date, over one million tracks on the platform have received feedback from a vetted cadre of music curators and professionals. Groover launched an accelerator program in 2021 and uses a scoring algorithm to surface top acts, while partnering with media outlets and services including funding, NFT monetization, publishing-rights tracking, and distribution. The company reports an organic growth rate of 75%. It raised $7 million in the latest round, which is expected to be used to accelerate global expansion and aggressive hiring. Including this round, Groover has brought total capital to about $8.7 million. Groover built a platform that links musicians with labels, media and influencers who provide feedback and promotional support; users pay €2 per influencer contacted. The founders launched the company in 2018 after surveying artists and have grown to list about 3,000 artists. Around 30% of registered artists are already represented by a label. Musicians on the platform have received 49,161 pieces of feedback and had their music picked up 15,100 times by blogs, radio stations, reviews and labels. Groover’s matching system recommends the most relevant contacts and the company plans to improve that matching using the new funding. The startup is also using the funds to raise brand awareness through the organisation of musical appointments and is gaining traction in Belgium and Canada.

Total raised

$16M

Funding rounds

3

Latest round

Series A

Latest activity

Feb 2024