GroSocial is a Utah-based social media marketing company focused on helping SMBs and organizations without dedicated social teams boost customer engagement and monetization via social channels. Its flagship product, Customizer, is a drag-and-drop platform for creating custom Facebook promotional tabs (contests, coupons, videos) with features such as "like gates" and engagement analytics. Customizer integrates with services like SurveyMonkey to enable social distribution of surveys and feedback collection. GroSocial serves thousands of businesses across more than 20 countries and lists partners including Yellow Pages, LegalZoom, SurveyMonkey and HubSpot, with recent client additions like eBay and SkullCandy. The company is working with SMB aggregators to white-label its platform and is expanding offerings to small- and mid-sized marketing agencies as a reseller/white-label product. Management expects to pass 50,000 paying customers by year-end and plans to use the new capital to scale product integrations and double headcount. GroSocial builds social media marketing software and tools—like Customizer, Follower, Bootcamp and Swap—to help businesses increase engagement and find customers via Facebook and Twitter. Its Customizer product enables branded Facebook tabs with design options, widgets, embedded forms and analytics. The company recently launched a Customer Enterprise service to let larger organizations run custom promotional tabs across partner networks. GroSocial says thousands of businesses across 17 countries use its products and cites examples such as growing a brand’s Twitter following from zero to 2,600 in two months. The startup closed a seed funding round to support growth and product offerings and added three new board members following the raise. Its target customers are SMBs and enterprises that need easy, affordable social-media marketing solutions.

Total raised

$1M

Funding rounds

2

Latest round

Series A

Latest activity

May 2012