Grovo produces 60- to 90-second micro-learning videos and accompanying technology/services to help companies train employees on tools and workplace skills. The company started with lessons on online tools like Gmail, Facebook, Twitter, Evernote and Dropbox and has expanded into management and workplace communication topics. Grovo charges a subscription fee and said its annualized recurring revenue increased 400 percent as its team doubled from about 100 to 200 people in 2015. New customers include WeWork, the Wyndham Hotel Group and the National Basketball Association. The product has been used in 190 countries, though an estimated 70–80% of users remain in the United States. Planned product additions include GIFs, quizzes and short (60–90 second) podcasts, and the company intends to publish managerial training content it has developed for internal use. International versions are a stated priority for 2017 and 2018. Grovo offers a video-based microlearning platform with a library of roughly 5,000 videos covering about 150 professional skills that customers can supplement with their own material. The company focuses on short, 60–90 second clips to improve completion and quiz engagement, positioning microlearning as an approach for continuous workforce training. Grovo has shifted from a consumer focus to selling training solutions to organizations, citing customers such as Arizona State University, Chevron and several ad agencies including DDB Worldwide, MediaMath and Saatchi & Saatchi LA. CEO Jeff Fernandez (with co-founders Surag Mungekar and Nick Narodny) leads the company as it scales; Grovo quadrupled headcount from 25 to more than 100 in the past year. The team frames its offering as adjacent to the rise of online courses and aimed at addressing gaps in digital skills across the workforce. Financial details in the article note recent fundraising activity (a new Series B and a prior Series A) but do not report revenue or user metrics. Grovo offers a library of over 3,500 bite-sized, in-house video lessons (90 seconds or less) covering social media, cloud tools, and other online services. The content is professionally produced and updated daily to reflect the latest changes to the Internet. The company targets K12 and higher-education institutions as well as employers, and recently added a privacy component to its curriculum for classroom use. Grovo says it has customers in 150 countries, including 100 of the Fortune 500. The company was launched in 2010 and is based in New York. It faces competition from other online education platforms such as Coursera and free content sources like YouTube. Grovo operates an online education and video-training platform that publishes professional how-to tutorials for web services and business tools. Since launch it has produced over 600 video tutorials and hired an in-house writing, video production, and voice talent team; each lesson includes pre-written notes, quiz questions, and glossary terms. In March Grovo introduced premium content at $19/month or $190/year and reported triple-digit traffic growth since then, delivering 2,000–3,000 lessons a day. The company built an embeddable widget to let partners host Grovo lessons on their sites and is already working with inDinero, Retargeter, Aviary, and Hy.ly. Grovo closed its first seed funding round to accelerate product development and expand its offerings. Longer-term plans include positioning the product as an enterprise education platform that companies can use to assign courses, track progress, and manage employee development.

Total raised

$61M

Funding rounds

4

Latest round

Series C

Latest activity

Jan 2016