Grow Mobile offers a dashboard that aggregates roughly 75 marketing channels—from ad networks to cross-promotion networks and exchanges—to help app makers, brands and game developers acquire users. Its product includes a media planner to select traffic channels based on historical performance, a campaign wizard for syndication, retention and monetization reporting, lifetime-value reporting, app-rankings and cohort ROI analytics. Co‑founders A.J. Yeakel (former head of mobile marketing at Zynga), Brendan Lyall (former head of business development at Storm8) and Ming‑Lei Xu built the company based on their mobile growth experience. The 11-person startup ran a beta with about 16 companies, including GREE, Zynga and K‑Lab, and one publicly traded customer reportedly managed its entire budget on the platform. Grow Mobile's commercial model charges a small percentage of client ad spend each month, with the rate declining as volume increases—at multiple millions of dollars per month the company said it goes down to a single-digit percentage. The company says it aims to make allocating spend through its platform a no-brainer alternative to hiring larger in-house teams.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2013