GrowthFactor started as a consulting project at MIT Sloan and was built by founders with retail backgrounds. The company provides a platform used by roughly 30 retailers to drive store openings and improve return on marketing spend. Notable customer outcomes include Books-a-Million, which tripled store openings and achieved a 9x return on spend, and Cavender, which tripled new store openings. GrowthFactor reported it has crossed $1 million in annual recurring revenue. The company recently raised a $5.2 million seed round. It says it is continuing to scale its customer base and expand its impact across brick-and-mortar brands.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2026