gShift Labs builds digital-marketing software that helps businesses create, publish, track and report on online content, including its proprietary Web Presence Optimizer. The company received a repayable contribution to further develop its software and bring it to market. The funding is intended to let gShift hire software developers and expand sales and marketing activities with a focus on global expansion. As part of the project the company expects to create 21 new jobs and maintain 19 existing positions. gShift is leveraging additional capital from existing investors to support the initiative and growth plans. The company previously received funding from the same FedDev Ontario initiative in 2011 to further develop its product. gShift Labs builds Web Presence Optimizer, a patent-pending Search Engine Optimization (SEO) software system aimed at non-SEO professionals and marketers. The product gives marketers control over their organic search campaigns and is positioned for use by agencies and in-house marketing teams. The company lists customers such as Exo Marketing, Amalgam Design, Solutions360.com, Heart & Stroke Foundation, Tenzing Managed Services, and Marketing CoPilot. Led by Founder and CEO Krista LaRiviere, gShift intends to use new funding for product development and sales and marketing initiatives. Financially, the company announced a $1.1M Series A and will also receive an additional $500K investment from a federal regional agency. The business operates out of Barrie, Ontario, Canada.

Total raised

$2M

Funding rounds

2

Latest round

Debt Financing

Latest activity

Feb 2016