GuideSpark develops the Communicate Cloud SaaS platform that blends software, content and campaign technology to drive employee engagement and HR program adoption. The company serves roughly 600 enterprise customers and its platform reaches over 22 million employees. GuideSpark’s product portfolio addresses mission-critical HR initiatives including benefits, total rewards, talent and culture, and the firm emphasizes measurable engagement and adoption outcomes. The business is headquartered in Redwood City, California. GuideSpark is using recent financing to advance growth and further scale its market-leading Communicate Cloud capabilities. GuideSpark builds customized videos and interactive content specifically for HR communications, covering subjects like benefits, compensation, stock information, onboarding and compliance. The company customizes more than 150 titles to include a customer’s branding and program details rather than offering generic training. GuideSpark positions itself as an alternative to traditional employee handbooks and in-person seminars, typically implementing two- to three-year transition programs to move content online. Its customer list includes Adobe, Dropbox and Toys R Us, and it also serves smaller organizations (the smallest customer is just under 100 people). The company works with insurance brokers who can use its content to explain offerings. GuideSpark plans to use new funding to invest in product, sales and marketing and to expand partnerships. GuideSpark provides an employee communications and engagement platform that delivers information on complex topics via engaging video and mobile experiences. Led by CEO Keith Kitani, the company focuses on educating employees about benefits, healthcare reform, compensation programs and compliance. It also offers cloud-based access to advanced analytics to measure and drive engagement. GuideSpark's customers include L’Oreal USA, 7-Eleven, Adobe, BOX and News Corp. The company intends to use the new funding to invest in new products, technology and employees. The platform and analytics aim to improve how employers communicate with and educate their workforce. GuideSpark offers a customized digital employee communications solution built around a library of on-demand, customizable employee communications videos. Its subscription service lets HR teams quickly deploy company-branded, consistent content on topics such as Benefits, New Hire Orientation, and Health Care Reform. The product is designed to reduce the time and money HR departments spend on traditional employee engagement methods and to provide measurable communications. GuideSpark cites customers including Adobe, 7-Eleven, LeapFrog, DPR Construction, SurveyMonkey, City of San Antonio, and Infoblox. The company says its technology and expertise are becoming invaluable to enterprises and that recent funding will accelerate its rapid growth and ability to meet customer needs.

Total raised

$42M

Funding rounds

4

Latest round

Series C

Latest activity

Feb 2015