Gumhouse is described on its site as a "social stream video shopping network" that personalizes shopping using Facebook profile data. The service posts time-sensitive, exclusive sales accompanied by videos and uses a "share & see price" flow that posts deals to Facebook to reveal purchase prices. Gumhouse says its matching improves the more users engage, implying adaptive learning in its recommendation algorithms. The company appears to have soft-launched and has been posting deals and encouraging RSVPs to sales from partners like Uncovet, Wittlebee and RescueTime. Per an SEC filing, Gumhouse has raised over $6 million; the filing lists several executives and directors attached to the project. Those named in the filing include directors Brian Lee (co-founder of LegalZoom, ShoeDazzle and The Honest Company) and Peter Pham (former Photobucket Biz Dev VP and Color co-founder, also at Science), executives Tom Dare (former MySpace VP of Business Intelligence) and Mike Jones (both at Science), Greg Gilman (RxVantage co-founder), and Polaris Ventures GP Jason Trevisan.

Total raised

$6M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2012