GuruShots is an Israeli photography startup that launched a gamified platform initially targeting amateur photographers. The product layers gamification and social features on top of long-established photo services. Commentators in the article describe the result as a profitable product built from familiar photo-service building blocks. The piece suggests the model could be extended to other niche creator audiences via gamification and offline socialization. The article also includes user commentary about heavy advertising and the crowded market for photo education. Financially, the article reports a $5 million investment into the company.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2019