GutCheck offers a global, online agile market research platform that instantly recruits target audiences and delivers quick consumer reads. The company pairs its flexible quantitative and qualitative platform with a full-service team to provide insights customers need to act. GutCheck reports triple‑digit growth and sees rising demand for agile research across technology, financial services, and healthcare. Recent hires include a Chief Research Officer and a Chief Commercial Officer; the company will use new capital to invest in research, products, and engineering to create new offerings. GutCheck has raised a total of $25 million and closed a $12 million Series D. Headquartered in Denver, the company said it will announce additional strategic initiatives and will release an e-book on the state of agile market research in November. GutCheck offers an on-demand solution that enables researchers, marketers, brand managers and product managers at corporations and agencies to conduct internet-based research at any stage of the customer or product lifecycle and obtain immediate insights from specific consumer segments. The company is led by CEO Matt Warta and counts clients such as Subway, Logitech, The Home Depot, P&G, Hallmark, Intel and Symantec. GutCheck is based in Denver, CO. It closed a $4M funding round to support its operations. The company intends to use the funds to continue expansion of sales, marketing and product development. No operating metrics were disclosed in the article. GutCheck provides a self-service online platform that lets marketing agencies, brand managers and enterprise clients recruit and conduct one-on-one qualitative interviews. Users sign up, define target demographics, build a project and chat guide, and GutCheck sources qualified participants from a roughly 4 million-person pool supplied by partner providers. Interviews are delivered via a web-based client at a listed price of $40 per 30-minute interview, with partner providers receiving a cut of revenues. The company positions itself as the "SurveyMonkey for qualitative research" and aims to simplify and bring qualitative research online. GutCheck was founded by Matt Warta, Carl Rossow and Jen Drolet and is currently in beta testing, with an official launch expected in the next few weeks. The startup has raised a $2 million Series A to support its growth.

Total raised

$18M

Funding rounds

3

Latest round

Series D

Latest activity

Oct 2015