GWI operates a self-serve market-research SaaS that collects opt-in survey data from a global panel to deliver anonymized audience profiling and consumer insights. Its platform is fed by roughly 22 million digitally connected consumers across 48 countries and extrapolates to represent the views of 2.7 billion digitally connected consumers, covering over 40,000 attributes and 4,000 brands. Customers include large technology companies and media organizations such as Google, Facebook, Spotify, Twitter, EA, Red Bull, WPP and Omnicom, and GWI says it has around 700 customers. Since its 2018 Series A the company has tripled recurring revenue and grown to nearly 400 employees across offices in London, New York, Prague, Athens and Singapore. Product focuses include enrichment of first-party data via probabilistic matching, privacy-safe behavioral profiling, and a self-serve UX for non-expert users. Planned use of new funding includes expanding geographic and demographic coverage, improving UX, and investing in machine learning and natural language processing to automate insights. GlobalWebIndex operates a survey and analytics platform that delivers audience and consumer-insight data to brands, agencies and media organizations. The company maintains a global panel of more than 22 million connected consumers and publishes harmonized data across 44 countries, producing roughly 25,000 data points on internet users’ behaviors and perceptions. Its clients include major brands and agencies such as Google, Spotify, WPP, IPG and Omnicom Group. Founded in 2009 and based in London, GlobalWebIndex has grown revenue and headcount year-over-year and maintained profitability without outside capital until this funding. The company plans to accelerate product development, introduce new technology to transform the data‑collection process, and expand the reach of its core survey across borders. It also intends to grow its global team and open additional offices across the Americas and Asia Pacific to support its expanding client base.

Total raised

$220M

Funding rounds

2

Latest round

Series B

Latest activity

Feb 2022