H.Bloom operates a subscription-based floral delivery service that sends fresh bouquets to customers on a weekly, bi-weekly, or monthly cadence. Pricing starts at $29.99 per bouquet, with specialty options (orchids) priced around $85. The company describes its model as Netflix-like for flowers, handling regular doorstep deliveries of curated arrangements. H.Bloom currently serves four metropolitan areas: New York City, Chicago, San Francisco, and Washington, D.C., and employs 53 people. The business was founded almost exactly two years ago and positions itself to disrupt the $35 billion floral industry. Financially, H.Bloom has raised capital to scale operations and improve delivery efficiency; it intends to use new funds to build marketing and sales and to expand into additional cities. H.Bloom offers floral subscription plans with designer-quality arrangements delivered weekly, monthly, or bi-monthly; its basic package is $30 per bundle including shipping. The service claims roughly 70% lower pricing than traditional floral boutiques by sourcing directly from growers and cutting storefront overhead. H.Bloom serves New York City, Washington, D.C., and, as of September 1st, Chicago. The company uses a subscription model that requires seven days' notice for cancellations and orders only the flowers needed for set customer orders, keeping waste to about 1% of inventory. Since launching in April 2010, the startup says revenue has doubled every other quarter. H.Bloom sees strong demand from commercial customers and plans to use new capital to hire, expand into new markets, and invest in sales and marketing. H.Bloom offers subscription-based floral bundles (basic package $35 including shipping) delivered weekly, monthly, or bi-monthly. The company says it keeps prices competitive by buying direct from growers, eliminating storefront overhead, and relying on predictable subscriptions that require seven days' notice for cancellations. H.Bloom launched earlier this year and currently serves the New York market. The startup raised an angel round of $1.1 million prior to its recent Series A. Proceeds from the new financing will be used to expand the team and enter the Washington, D.C. market. The article notes the business is capital-intensive (purchasing, arranging, and shipping flowers) and faces scalability and market‑specific operational challenges.

Total raised

$17M

Funding rounds

3

Latest round

Series B

Latest activity

Apr 2012