Habit is a personalized nutrition startup that uses data from an at-home DNA test kit to provide consumers tailored food recommendations. The company was set to launch in 2017 and is based in San Francisco. In the reported financing Habit received a $32 million investment from Campbell’s Soup Company, which is described as the startup’s sole investor. The article does not specify the financing instrument beyond calling it an investment or any operating metrics. Co-founder Neil Plummer published a blog about the startup that was referenced in the announcement. No other funding rounds, valuation, or use-of-proceeds details are provided in the article.

Total raised

$32M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2016