Hakuna builds embedded insurance solutions that let e-tailers offer an AppleCare-like product protection experience across merchants. Its platform has been adopted by clients including Watchmaster, Sushi Bikes, and Office Partner, and multiple insurance partners are live on the platform. The founding team comprises Sebastian Jost (ex-CCO SumUp), Orhan Köroglu (ex-Managing Director abracar), and Rupert Mayer (ex-Head of Product at abracar). Hakuna raised €4 million in a seed round to support continued product development, expanded internationalisation, and ramping up customer onboarding. Co‑founder Köroglu has highlighted sustainability benefits, arguing that insuring products promotes repair and recycling and extends product lifecycles. The company is based in Berlin and plans to use the seed capital to accelerate growth and onboarding of merchants and insurance partners. Hakuna builds an API-first infrastructure that lets e-tailers embed tailored protection plans and warranty extensions into their online stores. The product is designed to increase conversion rates and merchant profits by offering an AppleCare-like experience at checkout. The founders — Sebastian Jost, Orhan Köroglu, and Rupert Mayer — position the company as unlocking access to insurance products previously available only to the top tier of merchants. Hakuna raised €1.5 million in a pre-seed round to fund product rollout. The startup plans to give selected first customers access by year-end and scale its offering across merchants of any size. The team says the product addresses a gap in easy, scalable ways for merchants to offer insurance within their e-commerce platforms.

Total raised

$6M

Funding rounds

2

Latest round

Seed

Latest activity

Sep 2022