Hangtime aggregates events from Facebook and ranks them by overall popularity, popularity among your friends, distance and timing to surface relevant local happenings. The app lets users signal public or private interest in events without committing to attend, and it integrates with Facebook Open Graph to populate timelines and notify contributors. The company focused early growth by buying targeted Facebook ads to seed college campuses and then leveraging publicly shared events to improve first-time experiences. Hangtime reports strong engagement at SXSW—2 million invitations for at least 1,700 events and 285,000 RSVPs as of Friday—and runs a 10-person team. Its near-term roadmap centers on improving personalization with machine-learning systems to surface events more tailored to individual users. Financially, the company has raised $3.5 million in funding from a mix of institutional and angel investors.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2013