Happay offers a zero-interest BNPL credit product aimed at shoppers in China’s brick-and-mortar retail sector. Since launching, the company has focused on tier-one cities and is rolling out its service in prominent malls such as Shenzhen Mixc World, Shenzhen Coastal City, Shenzhen KingGlory Plaza, Mixc One in Hangzhou, and Lanzhou Center. Within two months of launch, Happay secured nearly 1,000 merchant partnerships and works with well-known international and domestic brands including MO&Co, bebe, and Devialet. Beyond fashion and electronics, it is extending BNPL acceptance to children’s education, fitness, medical beauty, and dentistry through strategic relationships with chains like Meland and GYMBOREE. The platform is led by founder and CEO Chen Jin, who brings over 20 years of experience in commercial real estate and retail. The recent USD10m financing valued the company at approximately USD50m, giving it resources to accelerate geographic and sector expansion while scaling its merchant network.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2020