快樂購 operates a multi-channel TV shopping and media-retail platform covering television, catalogs, web, outbound call, mobile and radio channels. Its merchandise spans 18 major categories and nearly 6,000 SKUs, with more than 1,500 supplier partners and roughly 3 million members. Since launching in March 2006, the service has expanded to 16 provinces and 67 regional markets and is described as the market-share leader in its industry. By March 2010 cumulative revenue had exceeded RMB 6.0 billion and the company posted a three‑year compound revenue growth rate of 587%, earning a Deloitte Asia‑Pacific high‑growth 50 recognition in 2009. After the financing快樂購 planned to use external capital to expand market reach, strengthen its brand, sustain scale and rapid growth, and improve market incentive and equity structures.

Total raised

$48M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2010