HappyOrNot is a Tampere, Finland-based provider of a real-time customer and employee satisfaction feedback platform. It delivers real-time, actionable analytics and insights packaged as a four-point smile-to-frown feedback scale so organizations can adjust services based on customer and staff input. The company serves nearly 4,000 clients across 135 countries, including McDonald’s, the San Francisco 49ers, London Heathrow Airport, the NHS, and many Fortune 500 businesses. HappyOrNot has offices in the U.S., Germany, France and the Netherlands and employs over 150 people. It raised $25M in growth financing led by Verdane, bringing total funding to over $40M, and plans to use the proceeds to strengthen its market position, enhance analytics and insights capabilities, and expand engineering, marketing, and sales teams. The company is led by CEO and co-founder Heikki Väänänen. HappyOrNot builds the 'Smiley' feedback system that lets organizations gauge consumer and employee satisfaction on a four-stage scale from smile to frown. The system is deployed via Smiley Terminals—25,000 are installed across airports, offices and retail outlets worldwide. The company supports more than 4,000 clients in 117 countries and operates through a global reseller network of over 100 companies. Customers include large retail chains such as IKEA, Lidl and Carrefour and enterprise brands including Microsoft, McDonald’s, London Heathrow Airport, LinkedIn and the British National Health Service. Founded in 2009 and headquartered in Tampere, Finland, the company employs 65 people and maintains a US office in Florida. Following a $14.5m Series A, HappyOrNot plans to invest in research and development and accelerate international consolidation and expansion, prioritizing the USA, UK, Germany, France, Australia and Southeast Asia.

Total raised

$40M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2019